5 Most Brilliant Blogging guide for Newbies

Blogging is one of the most sought after careers these days. It gives you flexibility and makes you your own boss. If you are successful and have organic visitors, you can also start earning from it handsomely. But as easy it is to create a blog, making it successful is not as calming for your nerves.

I have heard many people say that blogging is a combination of science and art, and it is partially true. That also means that there is an exact formula for success, but it doesn't need to work every time. Thus, you have to keep inventing yourself and your content.

If you are starting a new blog, you probably have done a ton of research. You are excited, but since there are more than 70 million blogs on WordPress alone, you must be nervous about starting yours. But no need to worry, if you are passionate about it and are willing to do hard work, you will achieve success. Also, we are here to help with a few efficient tips that will help newbies with their blog.

1. Finding a niche is critical

The number of blogs in 2020 on the internet is estimated to be around 600 million. That is a lot of competition for a person who is starting or planning to start a blog now. That is why you need to focus on making your blog unique so that it stands out from the competition.

How to do that? By niching down! Figure out a niche from a broad topic and be an expert on it. For instance, if you love food and make tons of healthy recipes, start with breakfast or lunch recipes. Once your blog starts gaining visitors, you can expand into other topics like healthy desserts or meal plans and more.

Starting with a single topic gives you more control over your blog and makes you unique as well.

2. Know your audience and ask them what they want to read about

So, you are planning to start a blog? But do you know who your audience is? Do you know what problems they are facing whose answers they seek? Do you know their interests or demographic or so on? No, then this is the first thing you need to do.

When you are aware of every detail about your audience, finding and curating content becomes relaxing. Also, another tip is to use your social media profile to ask people what they would like to read? Or write a single quote from your blog, and if you get a good response, go for it.

3. Work on blog’s design

No matter whether you are using WordPress or any other platform for creating your blog, you do need to customize it so that it has the best design. Here are some things that a blog requires:

Logo: This blog is your brand, and to create a brand identity, you need a logo. Use Canva to design a simple and relevant logo. Place the logo on the top right side of the page. Also, it should come on every page of the site.

Colour: Change the background colour of the website in accordance with the logo’s colour theme.

Background image: If you want a background image for the site, do that and use Canva to create it.

Icons: You can also change the icons in your site as per your liking.

4. Content marketing

Content is the king, and that is what is going to sell your website. So, before you launch your website, make sure it has five-ten blogs on it so that people don’t come to an empty website. When it comes to content marketing, here are some tips you should keep in mind:

Write for yourself first: You need to write keeping your audience’s problems in mind and what they like to read. But that can be a total mess sometimes. So, make sure you write about things that you are passionate about. Write what you feel about your topic, your thoughts and opinion so that whatever you write has an honest ring to it.

Keep it original: Taking inspiration from others is okay. But copying their whole blog will not do you any favours. So, do your research on a topic and then use your voice to form a blog. Google will give a better ranking to blogs with fresh and original content.

Try with different content types: Some times, your blog can have fewer words and more images, or it can have videos too. Trying with different content keeps your blog interesting. If you are not sure about this, do one thing, and that is to add original images in all your blogs. Before you add them to the blog, edit them using Canva.

5. SEO

Search engine optimization is the biggest tool you have for marketing your website. It is inexpensive and has lasting efforts. Tips:
  • Work on building external links by guest posting or commenting on other quality and relevant blogs.
  • Do internal linking too so that visitors stay on your website more. The more time they spend on your blog, the better ranking you will get.
  • Work on the speed of your website, if it is slow, people will leave, and your bounce rate will increase.
  • Use social media to cross-promote your website as it brings good traffic for your website. It is one of the key elements of SEO.
  • Work on your headlines. If the headline or title of the blog is not appealing, people won’t click on it.
  • Make your website mobile-friendly. Half of the population uses mobile to read blogs and so on, and this is the best way to reach them.
Establishing and making a blog successful takes time. Sometimes it takes two-three years as well. So, never give up your day job unless you start making money off it. But do invest a lot of time in your blog if you are serious about it as a career. Once you make a mark, it will start to open up various opportunities for you to grow.

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